The Royal Navy is handing the first line of its recruitment operations to a real-time AI avatar called Atlas.

Atlas is powered by a large language model and has been deployed to field questions from prospective submariners. The deployment shows how AI can support a shift from slow text-based triage to fast and immersive automated support.

Public sector IT projects often suffer from bloated timelines and vague deliverables, but the Navy’s latest deployment is grounded in hard operational metrics. The launch of Atlas follows a specific business case: the need to filter and support candidates for one of the service’s most demanding roles while reducing the administrative burden on human staff.

The data behind the deployment

The Royal Navy, working with WPP Media’s Wavemaker, has spent years refining its automated entry points. Before the avatar, there was a text-based assistant.

That initial system, which was recently upgraded to a full LLM and retrieval-augmented generation (RAG) solution, proved the efficacy of the model. It fielded over 460,000 queries from more than 165,000 users and logged a 93 percent satisfaction rate.

More importantly for the bottom line, the text-based system slashed the workload for live-agent teams by 76 percent. It also generated 89,000 expressions of interest, proving that automation could widen the funnel without overwhelming the recruiting officers. Atlas is effectively the visual evolution of those successes, designed to arrest the attention of a younger demographic that engages differently with digital channels.

Under the hood of the AI recruitment avatar

The architecture relies on a multi-vendor ecosystem rather than a single-source solution. Wavemaker led the strategic direction and conversational design, ensuring the “brain” of the operation was trained on the correct knowledge base. Voxly Digital built the front and back end, supported by Great State, the Navy’s digital agency.

Functionally, Atlas does more than recite policy. It uses a conversational interface that is multimedia-enabled. If a candidate asks about life on a submarine – a notorious pain point for recruitment conversion due to the unique lifestyle – Atlas can respond with spoken answers, on-screen captions, and relevant videos or quotes from serving personnel.

The goal is to keep the user in the ecosystem longer. Atlas will be trialled at events and linked directly to the NavyReady app and the Enterprise Customer Relationship Management (e-CRM) programme, ensuring data continuity.

Augmentation, not replacement

Despite the high degree of automation, the Royal Navy frames this AI avatar as a workforce augmentation tool for recruitment.

Paul Colley, Head of Marketing at the Royal Navy, was explicit about the boundaries of the technology: “When it comes to AI, our focus is on how we can use it responsibly and strategically to better arm the teams we have. It’s not about replacing human support. It’s about giving the best support we can wherever and whenever candidates need it..

“We’re excited to launch Atlas and see if it can provide a new, different kind of support for those who would be considering the submarine service but need some more time to explore and discuss.”

Caroline Scott, Head of e-CRM and Innovation, added: “By trialling new interfaces and adopting a test-and-learn mindset, the Royal Navy can be better equipped to understand how these technologies can transform the way people connect, apply for roles, and engage with us, while also creating more meaningful digital experiences.” 

For business leaders, the Atlas pilot illustrates a mature approach to generative AI adoption. The Navy didn’t start with the avatar; they started with the data and a simpler text interface. Only after securing a 76 percent efficiency gain did they scale up to the more complex and resource-intensive visual medium.

The end result is an AI-assisted recruitment system that filters low-value queries at scale, allowing human recruiters to focus on the serious candidates.

See also: Lightweight LLM powers Japanese enterprise AI deployments

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